Video Music Box University
Video Music Box University
Video Music Box University
Video Music Box University

Video Music Box University

Regular price $30.00

In 1983, Ralph McDaniels, an engineer at a city-owned television station, began receiving videos from record companies of their artists performing songs in the studio.

"I said it should be a show. I wasn't clear on exactly what it was going to be, but I knew it was something," McDaniels said.

Executives were resistant. But when McDaniels played the videos during a fundraiser for the station, the phones began ringing off the hook. Video Music Box, an iconic New York show that helped promote the careers of hip-hop artists like Wu-Tang Clan, Nas and Jay-Z, was born.

Three decades later, the show and its theme music, Whodini's "Five Minutes of Funk," are still blaring over the city's airwaves and McDaniels, affectionately known as Uncle Ralph, still uses the show as a springboard for hungry new artists and to promote hip-hop culture.


Shirt details: This super-soft, baby-knit t-shirt looks great on both men and women – it fits like a well-loved favorite. Made from 100% cotton, except for heather colors, which contain polyester.

• 100% ring-spun cotton (heather colors contain polyester)
• Baby-knit jersey
• Shoulder-to-shoulder taping
• Cover stitched and hemmed sleeves
• Side-seamed